Customers can essentially look up curated looks on the app, say by typing keywords such as “airport looks”, and the system is designed to showcase a host of products including apparel, footwear, bags and sunglasses that consumers can choose from.
The move comes as the retailer is set to announce its bi-annual “end of reason sale” next month.
The feature is capable of discovering fashion ensembles at scale based on looks relevant to destinations, events, celebrity styling ideas or occasions, the retailer said.
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