Jonathan C. Peck, M.A.
The Complete Lawyer article The Knowledge Revolution Will Make You Healthier said
The health industry of the future will focus less on “fixing” illness and more on avoiding illness.
In 2029, an American will wake up in the morning, do Pilates, take a couple of pills, put on his suit, and head to work. The pills will dissolve and be absorbed into his bloodstream, sending nanoparticle probes to various parts of his body. These nanoparticles will collect information about his health and transmit the data to sensors in the man’s jacket; the data will then be recorded on his electronic medical record accessible online. If any irregularities are observed, a computer program will search information from resources all over the web and deliver health recommendations specifically tailored to suit his genome. Ladies and Gentlemen of the jury, I present to you the Future of Health.
Looking ahead, we see both contentious problems and opportunities for hope. We see problems arising in the areas of intellectual property rights, privacy rights, and the regulation of new technologies. But more importantly, we see two broad, empowering trends — a knowledge revolution and a global convergence of East and West approaches to medicine.
Jonathan C. Peck, M.A. was the author of this article and
is President of the
Institute for Alternative Futures (IAF) and its
for-profit subsidiary,
Alternative Futures Associates (AFA). Trained as
a political scientist and futurist, he provides a wide range of
consulting, speaking, and facilitation.
Jonathan also
designs and directs
research programs and projects that help a variety of organizations use
futures studies. His work fosters visionary leadership, scenario-based
strategic planning, and creative learning opportunities for a diverse
clientèle.
As a consulting futurist, he develops techniques for
transformation that enable IAF to serve as an effective change agent for
leaders in business and government. He is a certified practitioner of
the
Myers-Briggs Type Indicator (MBTI), and has integrated psychological
concepts from the field of organizational development into futures
studies.
This combination has proven valuable for
facilitating vision,
mission, and strategic processes that help leaders create change through
learning. He regularly consults with boards of directors and senior
executives, for clients that include Fortune 500 companies, professional
associations, and government agencies.
Communications, Health, and Infomatics Intelligence
Jonathan has spent years directing projects on health futures for
various clients in the public and private sectors. During this time he
also consulted and forecast revolutionary developments for the
telecommunications and information sectors. This work made clear that
the three industries — communications, health, and information
— are converging
upon exciting opportunities to create wealth and health simultaneously.
His many projects looking to the future for healthcare
systems — from
hospitals, professional groups, and associations to multinational
corporations in Asia, Europe, and the United States — prepare
clients for
new opportunities. He has worked on the future of health systems design,
mental health care, molecular sciences, and the health-information
infrastructures in multiple countries.
Specific studies
and projects led
by Jonathan have forecast the future of health care professions,
markets,
and diseases including cancer and AIDS. His expertise has also been
applied through consulting contracts with businesses throughout the
health care sector.
Pharmaceutical Expertise
Jonathan designs and directs futures programs in the international
pharmaceutical industry that provide vision, scenarios, and
environmental
scans for what lies ahead. He serves as a consultant to pharmaceutical
companies and to organizations important to the pharmaceutical
industry — from the FDA to medical societies, from pharmacists to
patient
groups.
Jonathan also consults for companies in the information
industry
that are increasingly vital to the pharmaceutical business. He has
organized programs for senior management, strategic planning teams, and
customer groups. His knowledge of the industry has also led him to
create training programs for pharmaceutical executives in sales, managed
care, human resources, regulatory, and public affairs.
His
proprietary
scenarios describe the changes in reimbursement, regulations, and the
scientific underpinning of global pharmaceutical markets. His public
projects have looked over the edge of current scientific and regulatory
horizons and pointed to an exciting future for pharmaceutical
innovation.
Public Health Expertise
For over a decade Jonathan has worked with public health leaders in
federal, state, and local organizations to develop the capacity to use
futures research to create healthy communities. He has coauthored two
books, developed scenario workshops, and led vision efforts for public
health associations and agencies.
He is on the faculty of
the South
Central Public Health Leadership Institute and consults with multiple
state public health departments that are working with managed care
systems. Public health topics that he addresses include the future of
violence, emerging diseases, and new technologies for creating public
health.
Information Systems Expertise
Jonathan has led research projects to forecast the emerging information
infrastructure in multiple countries evolving into a global system.
Combining forecasts for molecular genetics, supercomputers, and health
sciences, he provides vision and scenarios, along with a growing
base of trend information.
This knowledge of the future is
presented
through both public presentations and proprietary studies used by global
corporations. He has also worked with leading non-profit
organizations that are giving shape to health information systems. He
has designed and facilitated sessions for the Koop Institute, the ComNet
Society, the Medical Records Institute, and other key organizations.
Presentations
Jonathan is also a popular speaker who gives keynote speeches and
entertaining interactive sessions for a wide variety of audiences. He
has made over 200 speeches to diverse audiences in the United States and
Europe.
Comfortable with small or large groups, he can
address the
wide sweep of topics shaping human history or focus on specific subjects
in detail. He has used multimedia, interactive technology, and
theatrical props before audiences numbering over 1,000 people. He
has also appeared on television and radio programs.
Published Works
Jonathan is coauthor of the major book
The Future of Work and Health that
won American Health magazine’s award for being one of the ten best books
on health. He coauthored a second book,
Regulating Change: The Regulation of Foods, Drugs, Medical Devices
and
Cosmetics in the 1990s,
and produced a popular videotape.
He has written numerous
articles
some of which have been published in Business and Health, Pharmaceutical
Executive, Food Drug Cosmetic Law Journal, Journal of Geriatric Drug
Therapy, Regulatory Affairs Focus, Futures Research Quarterly, Mobius,
The Futurist, Business Briefing — Future Drug Discovery, and
Clinical
Cancer Research. He has also been widely quoted in the popular press,
including The Wall Street Journal, Business Week, and Discover Magazine.
Read his publications
The 2029 Report: Achieving an Ethical Future for Biomedical
R&D,
2029: Pharma’s Future Today,
Clinical Development 2005 Report, and
Report to AHRQ from the Consumer-led Workshop to Advance Patient
Safety.
Education
Jonathan earned his Masters degree at the Futures Studies Program in
the Political Science Department of the University of Hawaii. This
program specializes in training professionals in the methods of futures
research, and the use of those methods in public or organizational
planning. He has also earned his certification for the
Myers-Briggs Type Indicator (MBTI) psychological preferences and
continues his studies of Jungian psychology, chaos and complexity, and
systems theory.
Read his
LinkedIn profile.