Aaron Ray
Aaron Ray
is Founder/CEO at Custom Collider.
Custom Collider is a specialized high level media, distribution, and
content consultation business for consumer facing companies including
lifestyle closed gardens such as health and wellness, Action Sports, Re-
Branding/Launching companies that need to catch up to the current
digital models, as well as general digital distribution for retail/E
Commerce. They have access to the top talent and executives in almost
every creative and infotainment business.
Aaron has a stellar 16-year career as a founder, entrepreneur, pioneer,
innovator, CEO, producer, talent manager, and a growth focused strategic
executive. His focus has been in value creation in the content business:
online music, major studios, independent financing, foreign
monetization, streaming services/rights, live events, TV, talent,
internet, mobile, gaming (casual and console) and ecommerce. This
includes top reality projects/hosts. It also includes the first ever
equity deals for his clients as part of compensation as well as VC and
P/E negotiations. He has M&A experience including being part of acquiring the
PONY Apparel Brand and MetaCafe.
He ran a $100 million P&L as well as several $25 million to $50 million
P&L projects. He has always recruited and trained his own staff into
industry leaders. He created a new ARPU model for platform churn,
network effects, and retention. He managed, partnered, or promoted an
impressive roster of award-winning clients including Linkin Park, Big
Boi, Enrique Iglesias, Kelly Rowland, Forest Whitaker, Paul Walker,
Jeremy Piven, Slash, Ice Cube, Eddie Izzard, Martin Lawrence, and Blue Man
Group.
Aaron was previously
Cofounder of Collective Digital Studio;
Partner at The Collective; Founder and CEO at
Nine Yards Entertainment; Advisory Board Member at
Code.org; Manager/Producer, Senior VP at The Firm;
Fundraiser and Producer at the
Children’s Miracle Network;
Lead Thanksgiving Sponsor at Ronald McDonald House Charities; and
Producer at Rock the Vote.
Read his
IMDb profile and his
LinkedIn profile.
Follow his Twitter feed.
